Owner

1004319 Alberta Ltd. o/a Max Games
1-A 205 Chatelain Dr
St. Albert, Alberta T8N 5A4

Owner contact email: mobile@maxgames.com

Max Games Privacy Policy

1004319 Alberta Ltd. o/a Max Games ("Max Games" or "we", "us", "our") is a software company that creates memorable gaming experiences. Data protection and confidentiality are a high priority at Max Games. This Privacy Policy explains how we collect, share and use your Personal Data in a manner consistent with the laws of the countries where we do business and how you can exercise your privacy rights.

This Privacy Policy applies to personal information that we collect when you use our mobile game applications, websites and other online products and services (collectively, our "Services") or when you otherwise interact with us.

Where this Privacy Policy refers to "Personal Data" (or "Data") we mean any information that directly, indirectly, or in connection with other information, including a personal identification number, allows for the identification or identifiability of a natural person.

Max Games is the controller of the Personal Data we hold about you in connection with your use of our Services, meaning that we determine and are responsible for how your Personal Data is used.

Under this Privacy Policy, your Personal Data shall be processed in order to provide the Services once you download our mobile applications, access and/or play our games, or interact with our Services. If you have any other concerns about providing Data to us or it being used as described in this Privacy Policy, you should not use our Services.

Types of Data collected

The Personal Data that we collect, including through third parties, includes: cookies (small sets of data stored in your device), usage data, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), device information, geography/region, number of Users ; number of sessions, session duration, in-app purchases, application opens, application updates, first launches and operating systems.

Usage data that we collect includes information collected automatically through our Services (or third-party services employed in our Services), which can include: the IP addresses or domain names of the computers utilized by you, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within our Services) and the details about the path followed within our Services with special reference to the sequence of pages visited, and other parameters about the device operating system and/or your IT environment.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this Privacy Policy or by specific explanation texts displayed prior to the Personal Data collection. Personal Data may be freely provided by you, or, in case of usage data, collected automatically when using our Services.


Unless specified otherwise, all Personal Data requested by our Services is mandatory and failure to provide this Personal Data may make it impossible for us to provide our Services. In cases where the Services specifically state that some Personal Data is not mandatory, you are free not to communicate this Personal Data without consequences to the availability or the functioning of our Services. Users who are uncertain about which Personal Data is mandatory are welcome to contact us.


Any use of cookies – or of other tracking tools – by our Services or by the owners of third-party services used by our Services may be used for the following purposes: for functionality of the Services, to assess the performance of our Services, and/or to provide functionality when accessing or using our Services.

When you use our Services you are responsible for any third-party Personal Data obtained, published or shared through our Services and you further confirm that you have the third party’s consent to provide us with that Data.

Mode and place of processing the Data

Methods of processing

We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of your Personal Data.


Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to us, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of our Services (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, by us as Data processors. The updated list of these parties may be requested from us at any time.

Legal basis of processing

We may process Personal Data relating to you if one of the following applies:

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at our operating offices and in any other places where the parties involved in the processing are located. Depending on your location, data transfers may involve transferring your Data to a country other than your own.

You are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the United Nations, and about the security measures we take to safeguard your Data.

If any such transfer takes place, you can find out more by checking the relevant sections of this Privacy Policy or by inquiring with us by using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

We may be allowed to retain Personal Data for a longer period whenever you have given consent to such processing, as long as such consent is not withdrawn. Furthermore, you may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, we delete the Personal Data. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

Your Data is collected to allow us to provide our Services, comply with its legal obligations, respond to enforcement requests, protect your rights and interests (and those of third parties), detect any malicious or fraudulent activity, as well as for advertising, analytics, content performance and features testing (A/B testing).

For specific information about the Personal Data used for each purpose, you may refer to the section "Detailed information on the processing of Personal Data".

Third party authentication and other platforms

Our Services may offer social sharing features and other integrated tools which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature and information about your game status and progress, etc. may be shown on these media. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Our Services may contain links to websites, social media, platforms etc. We are not responsible for the contents of the websites, social media, platforms etc. of other companies or for the practices of such companies regarding the collection of personal information.

If you use a third party service for authentication, that third party service may use your personal information for their own purposes. In this situation please refer to the third party’s privacy and other relevant policies.

Detailed information on the processing of Personal Data

We collect Personal Data for the following purposes and using the following services:

Advertising

This type of service allows your Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on our Services, possibly based on your interests.


This does not mean that all Personal Data is used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use cookies to identify you or they may use the behavioral retargeting technique, i.e. displaying ads tailored to your interests and behavior, including those detected outside our Services. For more information, please check the privacy policies of the relevant services.

In addition to any opt-out offered by any of the services below, you may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Unity Ads (Unity Technologies ApS)

Unity Ads is an advertising service provided by Unity Technologies ApS.

Personal Data processed: cookies and usage data.

Place of processing: Denmark – Privacy Policy.

Analytics

The services contained in this section enable us to monitor and analyze web traffic and can be used to keep track of your behavior.

Unity Analytics (Unity Technologies ApS)

Unity Analytics is an analytics service provided by Unity Technologies ApS.

Personal Data processed: usage data and various types of Data as specified in the privacy policy of the service.

Place of processing: Denmark – Privacy Policy.

Google Analytics for Firebase (Google LLC)

Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC.


In order to understand Google's use of Data, consult Google's partner policy.

Firebase Analytics may share Data with other tools provided by Firebase, such as crash reporting, authentication, remote config or notifications. You may check this privacy policy to find a detailed explanation about the other tools we use.

Our Services use identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

Personal Data processed: application opens; application updates; device information; first launches; geography/region; in-app purchases; number of sessions; number of users ; operating systems; session duration; and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).


Place of processing: United States –
 Privacy Policy.

Appsflyer (AppsFlyer Ltd)

Appsflyer is an analytics service provided by AppsFlyer Ltd.

Personal Data processed: cookies and usage data.


Place of processing: Israel –
 Privacy Policy – opt out.

The rights of Users

You may exercise certain rights regarding the Data we process. In particular, you have the right to do the following:

You may also be a user in the European Union and may have rights under the European Union General Data Protection Data Privacy Regulation, or a user in Virginia and may have rights under Virginia Consumer Data Protection Act, or a user in another country or jurisdiction having local regulations.

We may need to verify your identity and confirm that you are a California resident in certain circumstances. In order to verify your identity, we will generally either require the successful authentication of your account or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal data from you, including, but not limited to, your email address, phone number, and/or date of the last transaction on our Services.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we cannot verify your identity or locate your information in our systems. If we cannot comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

European Residents. You also have the right to lodge a complaint to your local data protection authority. If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in the United Kingdom or Switzerland, your local data protection authorities are the United Kingdom Information Commissioner's Office (https://ico.org.uk/global/contact-us/) and the Swiss Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact/address.html).  

California Residents. You have the right to know whether your Personal Data is sold or shared and the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes.  

In certain circumstances, you are permitted to use an authorized agent (as that term is used by the California Consumer Privacy Act) to submit requests on your behalf through the designated methods set forth in this notice, where we can verify the authorized agent's authority to act on your behalf.  

For requests to know, delete, or correct Personal Data, we require the following for verification purposes:  

  1. a power of attorney valid under the laws of California from you or your authorized agent; or  
  2. sufficient evidence to show that you have:
  1. provided the authorized agent signed permission to act on your behalf; and
  2. verified your identity directly with us pursuant to the instructions set forth in this notice; or directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.  

Virginia Resident. You have the right to know whether your Personal Data is sold or shared and the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes with the following steps contained within this Privacy Policy.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in us or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to their particular situation to justify the objection.

You must know, however, that should your Personal Data be processed for direct marketing purposes, you can object to that processing at any time without providing any justification. To learn whether we are processing Personal Data for direct marketing purposes, you may refer to the relevant sections of this Privacy Policy.

How to exercise these rights

Any requests to exercise your rights can be directed to us through the contact details provided in this Privacy Policy. These requests can be exercised free of charge and we will address them as early as possible and always within one month.

Additional information about Data collection and processing

Children

We do not intend to or knowingly collect Personal Data from children. We use the term "children" to refer to someone who is (a) under 13 years old or, if older (b) between 13 and 17 years old but under the age at which they can give valid consent to the processing of their Personal Data under applicable local or regional laws.  

In general, we do not intentionally or knowingly collect any personal data from children. If a child under the age of 13 has provided Personal Data to us, we encourage the child's parent or guardian to contact us to request that we remove the Personal Data from our systems. If you believe that we might have any information from or about children, please contact us.

Legal action

We may use your Personal Data for legal purposes in court or in the stages leading to possible legal action arising from the improper use of, or related to, our Services.


You declare to be aware that we may be required to reveal your Personal Data upon the request of public authorities.

Additional information about your Personal Data

In addition to the information contained in this Privacy Policy, our Services may provide you with additional and contextual information concerning particular aspects of our Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, our Services and any third-party services may collect files that record interaction with our Services (system logs) and use other Personal Data (such as the IP address) for this purpose.

Information not contained in this policy

You may request more details concerning the collection or processing of your Personal Data at any time. Please use the contact information at the beginning of this Privacy Policy.

How “Do Not Track” requests are handled

Our Services do not support “Do Not Track” requests. To determine whether any of the third-party services used honor “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

We reserve the right to make changes to this Privacy Policy at any time by notifying you on this page and possibly within our Services and/or - as far as technically and legally feasible - sending a notice to you via any contact information available to us. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of your consent, we shall obtain your new consent, where required.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This Privacy Policy relates solely to our Services, if not stated otherwise within this Privacy Policy.